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Press release
Positioning and structuring for REITs from under one roof
ergo and MRAG are cooperating to provide consultancy services as well as communications for capital market-oriented real estate companies.
Frankfurt am Main/Berlin, 28 April 2008. ergo Kommunikation, one of Germany’s leading communication consultancies, and Berlin-based consultancy MRAG have concluded a cooperation agreement to provide services for Real Estate Investment Trusts (REITs). Both partners offer a comprehensive service package to real estate companies intending to position themselves as a REIT or a pre-REIT (“Vor-REIT”). The offering includes consultancy during the positioning process and the development of the equity story as well as support in the preparation of mandatory documents and further tools used in capital market communications. Other areas of expertise comprise ongoing investor and creditor relations as well as consultancy services related to raising equity.
“Becoming a REIT is an interesting way of raising equity,” comments Angela Haupt, Managing Partner of MRAG. She believes that the pre-REIT status makes the process particularly attractive to SMEs. “In order to be able to fully exploit the associated benefits, it is essential that from the outset, a company has a capital market-oriented positioning and ensures consistent communication of the equity story,” explains Angela Haupt.
For Tobias Mündemann, Managing Partner of ergo Kommunikation, the cooperation with MRAG offers significant potential: “Angela Haupt has extensive experience in the analysis and development of business models eligible for the capital markets. Her expertise complements ergo’s core competences in the area of real estate communications.”
The partners have already won their first consulting contract and further agreements are currently under negotiation.
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